This statue of Ronald MacDonald welcomed me into the MacDonalds on Khaosan Road, Bangkok. The Asian version of his statue made me smile- it's almost as if our Western version of the statue has been adapted for the Asian market. In fact, this is probably exactly what happened, as the bowing motion is culturally a respectful welcoming or thanking gesture throughout Asia.
This made me think about how a character or even brand in general can be recognised worldwide, while still adapted to suit and attract different cultural audiences- a technique that could also be used within advertising campaigns to target specific cultures.
