Boring... But With Hidden Intelligence.

Although not exactly original, I like how this street hollographic advertisement uses it's medium to promote the two sides of the product- immediately enhancing its effectiveness on relating it's memorability factors to the product, and making it stand out from the many other advertisements for similar products surrounding it. Despite being unable to read the copy, I can clearly identify that both sides of the hollogram represent the two flavours of tea, changing as the viewer walks by. I do wonder how expensive this medium is, as it could be such an effective and highly appropriate method for many advertisements which are best placed where the target audience are likely to drive, cycle or walk by. The placement of the advertisement must also be credited- right on a street drinks vender.