What's In The Copy?... I Don't Know, You Tell Me.

When I decided to create this blog, one thing I was most looking forward to writing about was the Japanese advertising. However, I have been slightly disappointed in the lack of inspiring innovative mediums and visuals used. I've not once seen any original ambient media here, which really shocks me when I photographed one back in England just a week before we arrived here, and that was only in Sheffield! I do appreciate however that due to my lack of Japanese language skills (ie next to none) that I certainly can't judge the content of most advertisements with most of them being largely copy based. For all I know, a poster advertisement here could have really clever copy incorporated, and I could be viewing it as a conventional, corporate, boring, everyday advertisement. One example below. Seems pretty dull initially, but in actual fact it could be a very inspiring, effective piece of copy writing!