What better way to advertise the importance of time than to have a giant-sized wrist watch in the street- so big that it forces every passer by to look at it and therefore use it. It highlights the convenience of owning a watch in general, especially as it was positioned outside one of the main train station links in Shanghai where time is the essence in many city lives, while advertising the brand Casio. The watch was designed as a typical, retro, Casio wrist watch showing the real time, immediately communicating directly to a wide audience, making it memorable and forcing passers by to interact with it by reading the time.
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