As Soon as we arrived in Seoul, we walked out of the train station to be greeted by this huge LED media art display in Seoul Square. It immediately reminded me of the British artist, Julian Opie. The resemblance was so recognisable I wondered whether it was by him and after researching it, turns out I was right!
Although I noticed no direct advertising link to Opie's piece of video art, it definitely creates a branding identity for the city, which people first entering the city via the main train station, as we were, are immediately greeted with. It positively reflects the city with a vibrant and modern atmosphere, while visually stylising the existing energy of city life. The almost catwalk-like motion of the illustrated figures reflects a sense of style from the everyday movement of walking through crowds in the street, perhaps subconsciously promoting the idea of fashion and style in a capital city where leisure shopping is a large part of the economy.
I also found out that the screen is made up of 42,000 LED bulbs that are able to generate 1,073,741,824 different colours, making it the world's largest LED screen!
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