While exploring Seoul's World Cup Stadium, I came across these print based promotional posters from the 2002 FIFA World Cup, when it was held in S.Korea and Japan. Each poster represents key cities of S.Korea that held games within their stadiums, with imagery reflecting themes of each city. While promoting the World Cup Games, this also promotes the tourism in S.Korea by highlighting the main attractions of each city and the variety of things to see and do throughout S.Korea. They also encourage local patriotism, pride and game spirit, while advertising the games to the local Koreans. The layout and creative illustration of the logo in the style of the chosen city theme, creates continuation throughout the poster campaign.
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